It is always very important to understand that whenever there is a popular movement it could be a ploy. Those who hold the power and money in the world intend to keep their control by planning ahead of time. They have multifaceted means to monitor and predict the movement of the populations. It only serves their purpose to seize the moment and control begin, direct, and control any eventuality that can be seen. They know that as their plan comes closer and closer to fruition their is an inevitability of a popular uprising. .If they can begin it and direct these reactions to make the demands that one way or another serves their purposes they defuse a problem and further their plan at the same time. This is the hidden undercurrent to all of history which alludes those who get their history from mainstream sources and Hollywood outlets. This is why individualism is the only pure answer to the big machine coming down upon society.
Understanding the 21st Century Global Information War: Protect Your Zeitgeist
Authors’ Introductory Note: the following essay was prepared in the style of an “open letter” intended to be read by leaders and policy-makers of nation-states targeted for “regime change” by the West.
Try to imagine a world where cultural guidance and future prospects are created largely from within rather than from without. Try to imagine youth in your country—symbolized by genuine energy and enthusiasm and political awareness—pointing the way toward a new national understanding based upon instincts offered from within instead of from without.
Of course each of us knows that Western governments hope to subvert the ambitious political plans of competitor countries and blocs so as to maintain global hegemony and forestall a more equitable distribution of power.
In other words, if strategically-placed foreign money, tactical training, and a self-interested geopolitical purpose were absent, these young “protesters” and their rebellion could stably be addressed by (and absorbed within) the local social and political culture, even help infuse this culture with characteristics that every great culture needs: self-reflection; derision; laughter; art; indifference; transcendence; something greater than mere self-preservation.
|When the “pro-democracy protester” faces the “government crackdown,” whose side are you gonna be on?|
Better instead to learn how the imperialist game is now played. The new battlefield of warfare is in the informational realm, the psychological realm. More than at any point in history, war is primarily a media war. The reason the United States, in particular, has been so effective in this style of warfare is because the whole structure of U.S. society has been built around promotion and consumption as a pathway to wealth and power. In the United States, the corporate marketing and advertisement industry has merged seamlessly into the operational templates of foreign policy. There is little difference between selling Coca Cola and selling a particular foreign policy initiative. Corporations sell commodities through marketing campaigns and advertisements; governments sell policies through a myriad of techniques of information control and propaganda.
|only the emotional imprint…|
Like corporate advertising, propaganda is primarily effective as a form of emotional communication, not one of critical analysis. The purpose is to promote a prescribed behavior, whether that behavior result in the purchasing of a new pair of blue jeans, the supporting of a social initiative, or advocating one’s inclusion amongst a battalion of protesters, each of them dragged willingly into the streets to weaken the stature of a particular government.
|…of the brand remains.|
All critical details are removed from the propaganda message; only the emotional imprint of the “brand” remains. The propagandist will rarely explain in substantive terms either the problems of society or the concrete solutions. Instead he will brand the issues in broad emotional terms. The opposition movement will likely be branded as “fun,” “rebellious,” or “revolutionary,” etc., whereas the problems of the entire society are made unspecific, reduced to the actions of a “corrupt,” “greedy,” “power-hungry” “dictator.” The goal is to broadcast this message simply and incessantly; and especially to make people believe that it’s true.
|Oh, you pretty things! In the words of OTPOR (Serbian) youth group co-founder and international regime change tactician, Ivan Marovic, “I hate politics. It sucks. It’s boring. It’s not cool. Normal people hate politics…but…you need normal people if you’re gonna make change. To do that, you need to make politics sexy. Make it cool. Make it hip. REVOLUTION as a FASHION LINE.“|
This branding logic works the same for Western governments to achieve domestic public consent for aggressive foreign policy initiatives. For example, Belarusian President Alexander Lukashenko is known throughout the West as “Europe’s Last Dictator.” That is Lukashenko’s brand in the West. This brand has been created to prepare Western audiences for his abrupt removal from power. Like Libya’s Muammar Gaddafi: allegations of corruption and sponsorship of terrorism had for years been attached to the image of Gaddafi, a fact which later made it permissible for NATO to not only remove him from power illegally, but to even kill him. This should be seen as no surprise. Gaddafi had been branded beforehand for such a fate. The Western public had already been prepared to react uncritically to this violation international justice. For many Westerns, the killing of Gaddafi was even seen as a victory for “the people.”
The only defense against the strength of these branding techniques is to challenge the brand.
The idea here is to hire young people instead of arresting them. Put people to work in the government that have credibility and can project youth and vigor. Demanding love for the country will never be effective if it’s about prostrating oneself before the government. The most important and effective way for young people to invest in the destiny of the country is to be embraced as part of the internal power structure. Otherwise these same people are left to wander, highly vulnerable to the venus flytrap of Western propaganda.
Russia has provided a solid example to follow with the launching of the English language media network, Russia Today. By offering Western analysts with a high-profile media platform, Russia Today has provided serious critics of Western policy with the ability to challenge and subvert NED/CIA propaganda campaigns.